Tag Archives:写博客

如何向潜在雇主传达您可转让和软技能的价值!

什么是软技能?软技能被定义为角色特征或人际关系,影响工作环境中的工作能力和与他人互动的能力。我们通常在学校,直接或间接学习课堂上的软技能。他们并不总是“人才技能”,而是有关情绪智力的能力,可用于所有行业和工作类型。

Examples of soft skills include:

  • 通讯
  • Team Work
  • 解决问题
  • 职业道德
  • 适应性
  • 人际交往技巧
  • 时间管理
  • Creativity
  • 注意细节

Hard skills unlike soft skills are more job specific skills that are usually acquired through education or training. They are based solely on technical knowledge. Hard and soft skills complement each other in the workplace: hard skills reflect whether you would be suitable for the job and the technical skills it requires, whereas soft skills are unique and personal as they reflect the way you deal with situations specific to a work environment or the role for which you are applying.

“94% of recruiters believe that soft skills outweigh experience… 75% of recruiting professionals have cut an interview short because a candidate didn’t demonstrate the soft skills needed for the position they had applied for.”–Forbes

软技能将您与其他员工区分开,因为它们对您的个人个性是独一无二的。他们还倾向于突出你的领导技能,这就是雇主最常看的。有很多方法可以向雇主展示你的软技能,一般这通常是面对面的面试。使用示例是一种展示您的软技能的辉煌方式,因为您可以证明您的技能真正有多有价值,以及这些如何在许多困难的工作情况下辅助您。例如,当询问有关您巧妙地回答的困难工作情况的问题时尤其重要怎么样它得到了解决或你将在下次做出不同的方式而不是陈述最终结果。

以下是常见的软技能和他们的一些例子DOS.DONTs

团队工作与合作

  • 避免'我'并使用更多“我们”。
  • Make sure to mention team accomplishments as well as personal ones, how you contributed to team effort.

坚持不懈,奉献

  • 表现出对你为什么做出某些决定的信心。
  • 强调你的激情和奉献精神,因为它反映了你的职业道德。
  • Give examples that reflect your perseverance to accomplish anything, both work problems and personal work goals.

时间管理& Organisation

  • Time management is a clear representation of how efficiently you work.
  • It reflects an organised candidate, who shows how passionate and seriously they want the role!
  • 如果您有良好的时间管理技能,它会降低工作场所内压力的可能性。

Problem Solving

Describe how you solved a problem step by step e.g. “First I spoke to my manager and then…”

Soft Skills in Publishing

既然你知道所有关于软技能的信息,那么哪一项将是您在出版中申请和面试的角色时最重要的?

Effective communication and emotional intelligence are important in the world of publishing. It is important to understand the mood, tone and the values of those around us. Fair and consistent communication is essential; being able to asses and attend to emotional needs is integral to gaining understanding.

开放和诚实也很重要。对于those just starting a career in publishing it is imperative to be open to the entire experience being a learning process. Being honest in saying ‘I need help’/’I’m not good at that’ shows your interviewer/employer that you do struggle but are willing to learn and grow within those personal struggles.

Finally, learning with agility is another key soft skill in publishing; everything is a trial and error both in life and in the world of work. It is okay to fail in work tasks as long as you’re learning quickly. Persevering demonstrates your potential and growth in character. Always strive for better and work proactively within your job. You may find that in publishing certain traditions are kept, but all businesses look ahead, so having employees who are equally forward thinking helps the industry to grow! For more information on transferable soft skills点击这里!!

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BIC早餐:走向更环保的书籍

In the UK we are becoming increasingly concerned about climate change and more and more of us are thinking about how we might take some responsibility for making our world greener. I attended theBIC(书籍行业沟通)早餐,听到出版业正在发生的事情。

Carnstone的书锁项目发言者概述了他们如何使用28个出版商来审查供应链中的问题。他们看过3个主要区域:

Labour & Environment

需要定期评估打印机的劳动标准和工作条件。尤其是现代奴隶制的问题,特别是在远东,Onus正在出版商上监控这一点。

Chemical Safety & Materials

出版商可以在材料选择方面进行很多。但是,由于儿童的出版商需要提供市场的需求(并且它真的不是),这并不像闪光一样简单,因为儿童的出版商真的不是生物降解的闪光?!)

Forest Sourcing

Publishers can look at using sustainable wood for pulp eg buy from mills that source wood from plantations in place of supporting deforestation.

尼尔·斯普林尔(Neil Springall),企鹅随机院分销明显令我们道德义务开始做出改变,推动计划专注于减少PRH的塑料使用。他有一些伟大的报价包括:“对我们星球的最大威胁是相信其他人会拯救它。”罗伯特天鹅

令人难以置信的超过40%的全球塑料用途是包装。出版商主要用塑料用于收缩包装和纸箱填充以保护书籍。

只有几个月后,PRH已经取得了47%的减少,并旨在很快瞄准75%。

一个主要的变化一直是“多用途托盘盖” - 这些是昂贵的产品,但省略了巨额收缩包装和劳动力。他们现在雇佣了4人全职撕碎所有纸板,然后将其用作包装材料代替塑料。辉煌!


另一个问题正在减少用于在打印机,分销中心和书店之间运输书籍的里程。这在最终扬声器上很好地领先

Publiship的Dave Thompson给了一个圆满的运输,给了一些迷人的事实 - 你知道吗:

  • 90%的世界贸易被海面搬迁
  • 运输集装箱仅在20世纪50年代推出,并从60年代广泛采用是全球化的最大贡献者(而不是网!)

近年来工程有所改善,帮助减少排放,但集装箱船只仍然发出巨大水平的二氧化碳,二氧化硫和二氧化氮(国际航运占所有二氧化碳排放的2.1%)。出版商需要从他们的打印机到世界各国,还有其他选择:

显然,运输是最好的选择,并“慢速蒸汽”(需要C. 1周更长)拯救了巨额燃料和排放。

我还了解了镇流器 - 船舶占据大量水,以稳定,因为它们使用燃料/空的货物时。它们在源端口中加载压载水,然后在目的地口排放,具有它们可能释放污染的水和掠夺性海洋生物的问题。幸运的是,有法律可以帮助避免这种情况。感谢BIC的Alaina-Marie Bassett进行如此有趣的活动。如果您想了解更多关于BIC的信息,请参阅BIC1UK和www.bic.org.uk



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关于文化和讲故事的未来的字节书

这本书的字节hosted an event in June 2019 at the Groucho Club “What Does The Future of Culture and Storytelling Look Like?” The panel, hosted by Tortoise’s Michael Kowalski included Alex Holmes of Mostly Lit, Ines Bachor from the Frankfurt Book Fair and Pan Macmillan’s Technology director, James Luscombe.

The panel agree that predicting the future can be incredibly hard and not many would have predicted the recent spurt in popularity of audiobooks and podcasts. Hopefully they’ve still not reached their peak and there will be lots more opportunities to engage with authors, interviews etc. The panel agreed people really like the authenticity of podcasts.

On thoughts for what new tech will be coming soon:

James has been playing around with a voice app but it’s really hard to control and is still too early for the available technology. 4G made downloading and accessing content much quicker and easier and it’ll be interesting to see what 5G will bring…

ines谈到了讲故事方法的尖端区域。创新的故事告诉沉浸式内容,艾美·斯普勒提出了AI教科书,但仍然是如何通过这些产品货币的问题。

亚历克斯提到了一些观众同意的 - 未来是可怕的(他提到了黑色镜子!我们不知道接下来会发生什么。

小组同意在那里有大量的故事和内容,这意味着真正的好事可能被淹死了。除了伟大的书籍,也有这么多额外的营销内容 - 每个人都是一个故事讲述者,社交媒体我们现在生活在一个故事的世界里。

An interesting question from the audience was to see how many people use Siri etc with only 25% of the room currently engaging. So we all love reading but it might be a while before we ask them for a bedtime story!

https://bytethebook.com/

#bytethebook

https://bytethebook.com/report的活动和图片

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Publishing for Animators and Video Editors


上周我们去了内部布鲁姆斯伯里:出版的动画师和视频编辑活动,我们玩得很开心!我们甚至可以查看为20创建的视频TH.哈利波特和哲学家石头周年纪念日!

在小组上是数字营销Trâm-Anh Doan,Anthony和Jason的负责人,由Robot Ninja担任高级营销经理Rachel Wilkie。

The panel discussed the campaign for the 20TH.周年纪念日,为什么他们选择机器人忍者成为动画师,他们如何共同努力,为什么它是如此成功。

竞选活动

Trâm-anh告诉观众,这项运动的目的是带回怀旧的感觉,让人们再次感受到情绪。该团队决定通过将焦点和书籍带回焦点来通过动画来通过动画。他们使用社交媒体为粉丝发送他们最喜欢的哈利波特报价,这些报价在视频中使用。

Why Robot Ninja?

当决定聘请谁作为动画师时,机器人忍者闪耀!Robot Ninja用双关语和GIF打开了他们的球场,表明他们是粉丝,并希望成为特许经营的一部分。他们为令人难忘的时刻添加了更多的创造力,人们可以分享为GIF。

下一步是什么?

故事板和谷歌表格被创建,粉丝被要求获得他们最喜欢的时刻。Trâm-anh用于以完成格式看到设计,当显示未完成的建议和故事板,小组嘲笑她的“这是什么?”的回应。

Robot Ninja与Jim Kay的现有插图合作。使用现有的艺术作品确实需要一些时间,并且经常使用Photoshop。他们想单独引发单词并远离脸部,否则要代表邓布利多?他的斗篷!

When creating the sound Anthony and Jason thought back to the times they sat in the office making funny noises into the microphone. They did not like Trâm-Anh’s choice of music; instead, they went with a slower track to allow for the up and down emotions in the video to breathe.

如何让大家看呢?

Franchise partners shared the video; they were set up to post when it was released. Facebook featured the video on their creative hub. The video was posted at 8am in the morning, for people to be able to watch on their commute. By 10am, the video had 1 million views, which then reached 11 million!

Loop able GIFs were released throughout the year to keep engagement levels up. The aim was to make each moment interesting on its own and be able to loop it repeatedly.

重要的是要记住,视频可以有一个生命,但这种生活可以延长!

Beyond Harry Potter

动画is an amazing way to highlight a great cover. It is a great moment for the author to be able to share something that is not just static and not just text focused.

A cover reveal that is not just static makes a statement on social media, especially because video performs so well on social media.

像动画文本一样简单的东西可以很好地表演。

Bloomsbury Modern Classics, a list of 10 books, the covers of each designed by a different artist have been animated to bring new life to iconic covers.

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Publishing Interview Tips!

你已经到了面试阶段,好消息!现在你必须面对可怕的面试。别担心,我们有一些采访,不要让你掌握你的出版面试,甚至可以享受它!

Do

  • Use the job description and person specification to hone in on the skills and competencies they are looking for
  • 与朋友或家人练习采访情况
  • 用坚定的人(但不是骨头破坏!)握手迎接面试官
  • Take copies of your cv, covering letter and relevant documents with you
  • Dress well; publishing is a creative industry and you can express yourself with your dress whilst looking smart
  • Leave plenty of time to get to your interview; being late will make you feel stressed prior to the interview
  • 保持目光接触,等待轮到您仔细说话,仔细聆听您被问到的问题
  • Answer the question and express yourself clearly (practice will help with this)
  • 说实话
  • Ask questions! An interview is also your opportunity to see if the company will be a good fit for you as well as you for them, so prepare some well researched questions in advance
  • Be confident in your skills and abilities, have examples ready which demonstrate your experience in relation to the job requirements
  • 表现出你的热情!面试后也可以跟进,感谢他们的时间

  • 穿着太随便了
  • Complain about your previous role or employer! You want your interview to be a positive experience
  • 谎言您的技能或能力,可以检测到谎言!如果您发现自己无法完成这项工作,您也不希望处于困难的局面
  • 如果你没有回答一个问题,那就太难了,而是保持积极并进入下一个问题。在一个问题上犯错误,你不会被判断
  • Bring up salary, holidays and benefits unless your interviewer does
  • Be blunt or too simple in your answers with just a `yes’ or `no’, you are expected to explain where possible, without rambling
  • 谈论你的面试官或为他们完成句子

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Social Media and Job Searching

我们所有人都是一种形式的社交媒体或其他,对吧?出版公司也是如此。通过在社交媒体上发布品牌,您可以及时了解新的内容。例如,他们发表的最新书是什么?他们是否参与了任何辩论或讨论?涉及面试情况时,这种知识对于通知您的答案并与您的面试官建立伴侣。

我们都定期查看我们的社交媒体,但我们不定期查看广告网站或公司网站。我们作为招聘机构还在社交媒体上发布所有工作;在查看职位之前,您可能会遇到我们的社交媒体帖子。因此,您可以在球上并尽快发送您的申请。工作经验和实习机会尤其如此,这些机会通常首先发布在社交媒体上。

在社交媒体上也宣传出版活动(有时难以找到)。招聘代理商如我们自己,以及SYP等公司以及商家的公司共享所有发布活动。您可以在此网站上找到活动日历:https://blog.yabo电竞投注atwoodtatepublishingjobs.co.uk/events/

To develop a career in publishing it is also important to showcase yourself online. For example, you want to break into editorial; do you run a blog or a podcast? Do you write book reviews? This kind of activity will support your applications.

社交媒体上发生的辩论和讨论也是您求职的优势。例如,我们每月在出版中的不同作业角色和部门中每月举行两次Q&A会话。您可以向我们询问您在如何将技能转移到另一个领域的某种角色所需的技能。

如果您担心在线保护您的隐私,您可以做些小事。有Instagram等工具,您可以选择谁可以看到最新帖子。您也可以选择私密邮寄。在Twitter上,您可以将推文作为“公共”或“私人”。在Facebook上,您还可以限制谁看到帖子并控制您的时间表。这意味着您可以在社交媒体上处于活动状态,以后解决您的选择,并根据需要提供您的工作或技能。

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谁是杰西卡金利出版商?

我们在书架上度过了美妙的夜晚:昨天遇到Jessica Kingsley出版社的活动!很高兴从小组听到JKP如何工作,他们如何发展他们的名单,他们如何对他们的观众市场以及使他们与其他出版商不同的东西。

JKP made its name through publishing specialist literature on autism. As awareness grew, their list grew and they are now market leaders. JKP identify niche markets and identify the needs of a specific group of people.

Here we have summarised what each of the speakers had to say about their role within JKP.

丽莎克拉克 - 编辑总监

Lisa has been at JKP since 2007.

jkp于2006年发布了他们的第一本书。该名单现在包括650本来自儿童的图片书籍到育儿回忆录,是一个国际公认的名单。

JKP如何维护和开发成熟的列表?重要的是,他们保持领先于曲线并保持创造力。编辑通过经常会面,参加活动和在线展示各界人士与社区保持联系。编辑通过调整Twitter上的辩论来执行此操作,以便他们可以识别新出现的主题。该网络将作者带到JKP。

JKP champions strength and difference. Editors identify sensitivity to readership, to language for example, so that they can maintain strong relationships with communities. Lisa says that this sensitivity is what makes JKP stand out compared to other publishers who dabble in and out of these markets.

They champion autistic thinking and provide support for the challenges. 8/10 of top e-books last year were from the autism list and they are now looking to create more digital content.

What drew Lisa to JKP?丽莎陷入了她的角色,但无法想象在JKP 12年后离开自己。

安德鲁·詹姆斯,高级调试编辑

Andrew manages the gender and diversity list. The list has filled gaps in the market and now successfully dominates it. This year JKP will publish their first book on the overlap between autism and transgender people. Andrew says that other publishers might see some topics as too niche but for JKP they are a goldmine!

To build a list takes a lot of research; editors cannot go in blind, instead they need to understand the language and terminology, issues faced by communities and current debates. They also look at how other publishers have approached the topic, what they did wrong and what they did right.

JKP publishes in a vertical way; they publish resources for children, teens and adults. This means that they have left no opportunity for other publishers to muscle in on their market.

Andrew says that the authors are the experts! The authors know what the market wants. JKP does not work with agents instead they commission from inside the community.

The challenge is to stay ahead of the pack and identify new audiences to reach out to. JKP avoids trends and has moved away from memoirs and introductory books.

安德鲁还留在社交媒体上是新的,在博客上写的是什么。YouTube也是人们分享和谈论他们的经历的平台。

什么浏览了Andrew到JKP?Andrew used to work in academic publishing but he got sick of monographs. Andrew loves that in the morning he can be working on a children’s book and in the afternoon he can be working on a professional book. Andrew is also passionate about LGBT rights.

Sarah Plows – Marketing Manager

The marketing team is made up of 6 marketing executives who each have responsibility for a certain list and market towards a certain group.

The marketing team immerse themselves in the needs and concerns of their customers. They do this by communicating at every point through email, conferences, over the phone and by reading specialist press and twitter. This allows the team to be aware of sensitivities.

他们的利基市场的长期战略是建立已向这一品牌承诺承诺的已聘请客户的邮寄名单(230,000次联系人)。然后,他们可以使用电子邮件营销来瞄准这些联系人。

内容营销也很重要;博客每年有200,000次击中。团队确保内容尽可能可发现,例如通过框架标题作为人们可以在Google搜索中使用的问题。

The marketing team also leverage their author relationships and connections. Their authors may have links to professional organisations, some authors work for NGO’s.

什么让莎拉到jkp?莎拉喜欢JKP广泛的档案是创新的,冒险。为各种受众发布各种范围,满足受众需求的需求是莎拉的奖励。

Lily Bowden - 高级宣传和营销主管亚博电竞投注

莉莉说,自闭症,性别和心理健康目前拥有最宣传的上诉。

“Own voices” is a buzz term at the moment with authors sharing their own experiences. It is important for Lily to put the author’s voice at the forefront of her pitches and to find something relatable within own voices stories.

Lily treats her authors as a fount of knowledge, they are the experts and the best people to learn from and talk to. This not only generates trust with the authors that their story will be told in the right way but also gives Lily confidence to pitch their story.

莉莉已经了解到错过了很多机会。它可能会对宣传机会密切关注,但这是她的工作,以确保它们适合她的作者。学习经历是2名作者,1人是跨性的,这是今天早上被邀请到ITV节目的自闭症谱,这是一个不舒服和尴尬的面试。

Lily finds allies in the media, for example journalists and publications sensitive to the cause or already producing content about current issues. This means that stories will not be twisted to fit a house style, but instead their profile will be raised organically because journalists are on board and supporting the authors.

What drew Lily to JKP?莉莉喜欢这种品种,能够在教你一些东西的书上工作。百合希望她已经成为一个更好,更自由的人。

皮帕亚当斯 - 特别销售和权利助理

Sales for niche publishers differs in that they do a lot of work with NGOs and support groups rather than to the big supermarkets and retailers. JKP builds and maintains relationships with specialist booksellers and suppliers.

JKP的书籍由专家零售商储存,他们与他们合作的社区密切联系。书商可能不是巨大的,但与他们建立强有力的关系非常重要,以便他们的书籍到达这些书商每天互动的社区。

Pippa also builds relationships with academic professionals and library suppliers.

Pippa uses her authors as a resource. For example, an author may head up an organisation that could present an opportunity for book sales. Local authority and government spending can be opaque in terms of how the money is being spent, however authors may have contacts, which allows Pippa to spot trends.

With regards to translation rights, the back list is very important. As different countries become more aware, there are spikes of interest. For example, recently this has been the case in Russia with autism. As knowledge grows and spreads, opportunities come organically.

什么让Pippa到JKP?Pippa previously worked in educational publishing in the Middle East and became aware of JKP as her younger brother has autism. When the opportunity to work in the UK and when JKP were looking she jumped at the chance. From a rights and sales perspective, she enjoys knowing that she is spreading something good and not just books.

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如何富有成效:6个提示,最大限度地提高高频出版物的生产率

上周我们去了PPA事件6 Pro提示,以最大限度地提高高频出版商的生产力。给出了很多信息和建议,我们学到了很多!yaboLOL电竞在这里,我们总结了对你的大外带。

6 Pro-Tips:

  1. 将任务分解为较小的工作块
  2. Time-Boxing
  3. 去除重复
  4. 纯粹过程的所有领域自动化
  5. 谈论电子邮件习惯和实践
  6. Leave work on time

在这里,我们通过总结主要发言者不得不说和讨论技术与文化生产力之间的关系,我们深入了解这些提示。

Simon Weare – PCS Development Officer

Estimate all the things little and often

西蒙定义为您现在应该做的最相关和最有价值的东西的效率。“我们拥有的最佳资源是我们的思想和我们的时间。”

Simon is an advocate of technological productivity. He says we need to use a module/software that embraces change and allows for organisational visibility. There should be no hidden activity, all effort and work should be demonstrated and shown. The system should manage productivity in a way that is visible to everyone; everyone should be able to see what each other is working on and what stage it is at.

在该系统中,应该有机制来评估优先事项,框架和估计,以协助了解活动并经常审查这些活动。

Resistance to change is a productivity killer and can slow down the progress of your team. To be productive we have to adapt to change and manage it. To do this we have to allow and allocate for the scope to change, this means you won’t disappoint by not delivering but will adapt when the deadline changes or progresses.

Simon says: `if you aren’t measuring it, you aren’t managing it’.

Rich Mansell - PCS解决方案经理

富人也是技术生产力的倡导者。富人说我们生活在一个时间关键环境中,我们需要在软件方面思考。

我们需要将系统的数量减少到位,而是只有一个可以向所有地方分发内容的系统。包括将内容发送到Web的软件。

We need to think in terms of how software can aid and store content. Most companies have a large amount of folders, we need to remove this inefficiency so that we can locate content more quickly without manual intervention.

This will improve staff morale by reducing clicks and tasks. Templates will also help in removing this repetition of work.

4 key areas when choosing any system are: partnership approach, analyse the current workflow, design the bespoke workflow and learn from past experiences.

Hayley Watts - 生产力忍者

海莉是文化生产力的倡导者。你什么时候最专注的?你什么时候拖延?Hayley表示,我们需要管理我们的注意能量,并在我们的工作日找到我们最富有成效的工作日,然后做最重要的事情。正确的活动,正确的时间。

制作清单是Hayley的提示之一;当您的能量和重点处于较低水平时,他们有助于了解该做什么。它有助于进行完成的列表以保持轨道,但不要纠缠于您未完成的内容。而是专注于什么将产生最大的影响并将其能量置于此处。

哈利的另一个提示是为您的电子邮件为您服务。您想复制哪些电子邮件?传达您对团队会为您工作的偏好。

重要的是要保护你的生产力水平s. We are more likely to make mistakes when stressed, tired, multitasking or overloading. This will result in decision fatigue. Rather than carrying on it is more beneficial to take a break and come back with a clear head. In your break do activities that increase your energy levels; go for a run, do some reading, or socialise. Find what works for you.

重要的是交流自己的最后期限`I’ll be free at 1, I have to do this task at the moment’. This will protect your hours without impacting your team.

Be calm, ruthless, weapon savy and human not superhero – Hayley’s definition of a productivity ninja.

技术与文化之间存在婚姻;简化是关键。我们需要管理我们的焦点和能量,同时能够消化内容和整合系统。通过灵活和开放处理改变也是富有成效的关键。重要的是要认识到,并非所有员工都会被打开变革,而是通过工作和进行旅程,改变是积极的。

思考富有成效 - 让您的收件箱返回零课程

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灵活工作:它对员工和雇主工作吗?

We had a fantastic response to our blog competition and we do aim to answer all of your brilliant questions!

该团队决定了‘Flexible working: Does it work for employee and employer?’应该是我们解决的第一个问题,因为这是一个热门话题,并且在考虑一个角色时,我们的候选人往往由我们的候选人提出了灵活的工作问题。

We have researched this topic by asking our clients their company’s stance on flexible working, what policies they have or what is in their pipeline for the future.

Types of flexible working you might consider:

  • Part-time
  • Term-time
  • Job-sharing
  • 灵活性
  • Compressed hours
  • 定期在家工作

Our clients have noticed a shift from flexible working being more focused on hours e.g. flexible starts and finishes to now moving onto location.

它为员工工作吗?

We all dread that rush hour commute and we all wish we could have been home for that boiler repair, right? The opportunity to avoid commuting (even once a month!) and make that all important appointment is a huge stress reliever.

灵活的工作和来自雇主的信任,让员工带来积极的感觉和自主感,鼓励对他们的工作积极的态度。

办公室氛围很棒!但是,如果员工成员有很多,并且需要焦点,这种氛围有时会分散注意力。允许员工从家中工作的选择可能是有益的,因为他们可以在没有分心的情况下工作。

Some employees don’t enjoy working from home, instead they miss that social interaction and that is fair enough!

不言而喻,对于儿童或家庭承诺的员工,灵活的工作是非常有益的。

Does it work for employer?

Our clients recognise that allowing employees to work from home, is a trust exercise and employees have reacted positively to this. In particular millennials are expecting a more flexible work environment and companies need to respond to a changing workforce.

对于扩展或小公司来说,灵活的工作也是一个积极的,因为它允许在空间方面获得更好的工作环境。小型办公室可以彻底狭窄,救生,员工依次通过他们的灵活工作,允许在办公室提供更加舒适的工作环境。

A concern our clients acknowledged was centred on creativity. People often work best when they can bounce off each other and discuss ideas and their concerns in person. So there is a need for people to be present for meetings and to maintain communication between teams.

然而,大多数人都有良好的WiFi访问,可以使用Skype / Google Hoogout等从远程位置进行会议 - 一旦每个人都获得它的挂起,这就可以了!

它适用于员工和雇主吗?是!

我们客户的回复总体积极且灵活的工作已成为公司意识的一部分,并改善工作标准。

For some clients their flexible working policies are already in place with employees working one day a week from home (with successful completion of probation period in mind) for others the policies have started with some improvements to go.

如果灵活工作对工作标准没有负面影响,那么为什么不!

Further Reading:

https://www.cipd.co.uk/knowledge/fundaments/relations/flexible-working/factsheet.(您可以注册并获得完整的详细信息)

https://www.rec.uk.com/news-and-policy/policy-and-campaigns/ongoing-campaigns?A=154804.

https://www.publishers.org.uk/activities/inclusiving/inclusivity-action-plan/

https://www.theguardian.com/commentisfree/2019/apr/16/FLEXIBLE-WORK-PLENTS-CHILD-FREE-CONTROL.

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Marketing in book publishing

Bytethebook.托管了一个特别好的事件,称为“你是如何推销作者和他们的书籍?”

由Justine Solomons介绍并由Hermione Ireland担任主席(Little Brown Book Group @hermoneireland的营销总监),晚上为作者和在出版时营销工作的人提供了一系列非常好的问题。

They had a range of experts including Julia Silk (Literary Agent at Kingsford and Campbell @juliasreading), Truda Spruyt (Director of PR agency Colman Getty @TrudaSpruyt) and Kit Caless (Author and Publisher at Influx Press @KitCaless) to ensure we heard all sides of the story!

Take aways

  • It’s important to market yourself (or your author) not just your product. You need to creative and authentic.
  • It’s vital to be resilient (perhaps more in publicity) where you get lots of no’s before you get yes’s.
  • 对社交媒体与套件的重要性表示,如果提交人有信心,那就取决于作者。同样,如果作者在其后并且具有连接,则可以很好地工作。
  • Partnerships also work well if the author has a strong back story and connections.
  • Everyone agreed it’s vital to get a marketing plan together at a very early stage – 3-6 months ahead of publication date and you either need time to do marketing yourself or money to pay someone to do it for you!
  • 出版商应为您提供详细的营销计划,以预算一般反映进程的规模。
  • 对于自我发布的作者,是创意(Kit发送2-300份提前副本,并附上所有独立的书籍的手写笔记,这些书籍都会产生强大的提前订单)。
  • Metadata is vital to get right. There are various codes and key words that can be used and manipulated to gain visibility. In big publishers there are tech people doing this but you can put your book in several niche sub categories to reach a wider audience. You might be number 1 in a niche!
  • Facebook广告可以有效地使用,特别是对于流派出版。并尝试Facebook Live,这是免费的。
  • Authors should think about their readers/audience as the book will need to go through a long selling chain if published by a publisher (Agent – Editor – Sales – Marketing etc) and they’ll all be asking – who will be interested in buying this book?

Thanks to the panel and Justine, founder of @BytetheBook and look forward to the next event!

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