标签档案:Hachette.

Working In the Book Trade: The Business of Selling Books

Did you know that the UK is the world’s biggest exporter of books? Publishing is a large and growing industry and the total number of books published in the UK last year was 173,000. Publishing businesses in the UK alone have a collective annual turnover of £6 billion, making the UK the fifth biggest market in the world after the US, China, Germany, and Japan. On average, the UK publishing industry employs 30,000 people directly and roughly 70,000 people indirectly spread across over 8,000 publishers. Publishing is now a multimedia business and last year digital books accounted 15% of the 360,000,000 physical and eBooks sold. Ebook sales have dropped a little in recent years from 17% to 15%, perhaps because they are being rapidly displaced by digital audio books! These figures give you an idea of the size and importance of the publishing industry.

早些时候在本月早些时候,从阿特伍德·泰特帕迪萨巴赫里被邀请回到她的格林威治大学,参加他们举行的活动,以便在书籍贸易中讨论:销售书籍的业务。扬声器小组包括Bonnier,佩德尔·曼恩,哈哈特利首席执行官的首席执行官,David Shelley和Blackwell的书店Trevor Goul-Wheeker前主席。出版中的这些领先的人物和书籍贸易分享了他们的经验和旅程,向出版,向观众中的人提供建议,寻求这样做。yaboLOL电竞我们了解我们的许多追随者在出版职业生涯中有抱负出版专业人士或仍然年轻人,所以想要与您分享他们的见解。

CEO of Hachette David Shelley was first up in telling the audience about how he entered the industry. David’s parents owned a second-hand bookshop, so he was exposed to the sales side of publishing from an early age. He began his career as an Editorial Assistant for Alison and Busby (a well-established small publisher). He kept the company running for 5 years and encompassed problems along the way, such as the book distributor going bust and relocating the office near to Brixton near to where he lived. The owner of Little, Brown asked David if he would consider buying a few books a year as an Editor and he joined the company, which eventually led to his promotion to Publisher, then Head of Division, and finally to his current role running Hachette UK!

Hachette每年发布5,000本书,员工18,000人。大卫解释说,社区部门为每一位编辑助理工作获得了1,000个申请,而销售团队往往只接受三个直接应用。他强调探索不同部门的重要性;外国权利专业人士阅读,旅行和与作者对应,而生产部门,同样驱动和创造性的焦点更多地关注背景中的人和流程。大卫还建议出版商正在寻找人们热衷于财务工作的人,也说明前两到三年进入业界都是为了嫁接你的方式。有必要将自己与他人区分开来,不要只是依赖你拥有的联系人。在第一年不要害怕大胆而无所畏惧,不要扰乱自己,并自豪,炫耀你的成就。人们喜欢指导更年轻的人​​,所以提议喝咖啡,展示你的激情和兴趣!

His tips for a good cover letter are:

  • 查找您的目标出版商正在发布和研究其遗产的书籍
  • Brilliant quality writing – this is a reflection of how well you can communicate
  • 谈谈你最喜欢的作家,他们在做什么?
  • 思考和体贴
  • Don’t follow the rules strictly, break rules and disagree!

Bonnier是英国第六大出版公司,其首席执行官佩尔曼曼亦谈到了她在出版业的经验。在成长,她花了很多时间阅读,一定要积累她的英语词汇。她花时间互动,最终在特殊销售部门的角色进行了采访。她被提供了这项工作,她解释说是非常具有挑战性的,但她利用机会获得尽可能多的知识。然后在销售中促进了渗透机并在整个英国旅行,以满足买家。后来她搬到了Transworld(现在的Penguin Orand House的一部分)作为五个人团队的企业家,并面临着没有尽可能多的联系人或支持的问题,不断在有职业生涯和母亲之间玩耍。她幸存下来,然后搬进了儿童的出版社,但是过多的旅行并决定搬出出版出版。但是,当她在Bonnier提供一个职位时,她最终返回了任何其他行业。

渗透领域谈到了Bonnier如何在职业和家庭之间选择,因为您可以灵活地工作,她已经在诸如善良产妇政策之外的福利。这是允许允许她在整个职业生涯的体验的情况下极为热情,而她现在正在改善亲子关系和追求冠军平等的中间。

最后,老Blackwell书店的Trevor Goul-Wheeker took to the floor to explain how he fell in love with the publishing industry. Trevor started off as a bookseller and fell in love with the book trade, partly because of the people involved in it. Blackwell’s is a well-known book retailer, but as the digital publishing industry gradually took over, Blackwell’s was forced to start closing stores and were closing 16 high street shops every day. Currently, the UK bookshops account for 41% of books sold with ecommerce accounting for 35% of book sales. However, Trevor stated that bookshop recommendations are still the number one influencer when people are choosing which book to buy. He believes that bookshops still offer customer engagement and a valued experience and that bookselling and publishing go hand in hand.

所有三位发言者都强调你不需要大师才能出版;大多数出版社更倾向于掌握经验,显示各种技能。他们还同意,电子商务和电子书正在慢慢接管,因为它们更容易访问和阅读。音频书籍现在吸引了“读者”的新人口,使发布商能够挖掘新市场。出版商已经是,并将继续在音频领域了解和发展。

发表评论

提起申请yabo app

SYP实践研讨会: How to be a Booktuber

如何成为书店

SYP实践研讨会: How to be a BookTuber

周一晚上我们的管理员和社交媒体协调员ellie.很幸运能够参加年轻出版商(SYP)实际研讨会的第一个社会。主题是:

如何成为书店。

研讨会是一个新的每月研讨会,每个月发生一次,每个月有一个不同的主题。有关即将到来的研讨会的完整列表以及如何申请参加一个人可以查看SYP的页面这里。

该研讨会由已建立的书店运行:Leena Normyton.,又名Justkissmyfrog.在YouTube上。

Leena以前曾作为Pan Macmillan的创意制片人,他们赌博YouTube系列,目前为电报工作。她一直是一个7年的书店,很乐意分享一些关于开始书本频道的提示和实际建议。yaboLOL电竞

Held at Hachette, the evening consisted of a lot of laughter, discussions and a task of pitching a YouTube video around a certain book.

该研讨会得到了10个人的完全出席,所以每个人都有机会就说,提出问题和一般聊天YouTube可以帮助出版社区在宣传,营销,销售等方面的不同方式聊天。

以下是我们从事赛事中的三个顶级提示:

  • YouTube频道的联盟链接

联盟链接是与网站和书籍的链接在线,YouTube视频的观众可以购买任何产品,在这种情况下,在视频中讨论。这些链接不仅适合促进书籍,而且对于监测观众购买的书籍和书籍类型也很棒。通过这些信息,书店可以监控观众的味道并适应他们,并证明书本销售书籍!

  • YouTube和Google Analytics

意见不是一切......不,真的!在YouTube上,当您发布视频时,您可以访问Creator Studio并查看您的频道和每个视频的分析。虽然在视频上获得1000个景观将是奇妙的,但如果视频的手表时间(观看视频的人的平均时间长度)更高或等于视频的长度。如果您有1000个观点,但观众平均花费30秒钟观看4分钟的视频,这实际上表明,这段视频在您暗中并不成功。如果视频只有100次浏览,但是被观看了整个长度,这是一个更成功的视频。

  • 音调和主题

从这个研讨会带走的强烈点是需要一致的语气和主题所有业务中的社交媒体渠道。如果业务有一个Twitter,Instagram,时事通讯等,则在构建新的YouTube频道时,您需要构建与Conte和主题中已建立的社交媒体匹配的频道。如果公司的其他社交媒体非常严重,并且专注于一个主题,则创造有趣的乐趣,明亮的视频是令人兴趣的。

Booktube是一个不断增长的社交媒体平台,我们自己拥有beg,最近在几个事件中得到了特色。您可以上个月读取Bookmachine的书本活动这里。

This workshop was a lot of fun and left Ellie with a lot of information to take away; from software advice to campaign planning. It it was a fantastic evening with Leena and other SYP members and we can’t wait to hear about, and maybe attend, some of the next workshops!

有关更多信息,工作坊务必遵循Twitter上的SYP@syp_uk.并遵循研讨会的官方Hashtag:#syppubskills

你喜欢书写或SYP研讨会的声音吗?让我们知道我们的任何社交媒体:推特Facebook.linkedinYouTube要么Instagram。

发表评论

提起申请yaboLOL电竞行业新闻与活动