Tag Archives:social media

社交媒体和求职

我们所有人都是一种形式的社交媒体或其他,对吧?出版公司也是如此。通过在社交媒体上发布品牌,您可以及时了解新的内容。例如,他们发表的最新书是什么?他们是否参与了任何辩论或讨论?涉及面试情况时,这种知识对于通知您的答案并与您的面试官建立伴侣。

我们都定期查看我们的社交媒体,但我们不定期查看广告网站或公司网站。我们作为招聘机构还在社交媒体上发布所有工作;在查看职位之前,您可能会遇到我们的社交媒体帖子。因此,您可以在球上并尽快发送您的申请。工作经验和实习机会尤其如此,这些机会通常首先发布在社交媒体上。

Publishing events (which can sometimes be hard to find) are also advertised on social media. Recruitment agencies such as ourselves, along with companies such as SYP and The Bookseller share all publishing events. You can find an events calendar on our website here://www.bgdallas.com/events/

To develop a career in publishing it is also important to showcase yourself online. For example, you want to break into editorial; do you run a blog or a podcast? Do you write book reviews? This kind of activity will support your applications.

社交媒体上发生的辩论和讨论也是您求职的优势。例如,我们每月在出版中的不同作业角色和部门中每月举行两次Q&A会话。您可以向我们询问您在如何将技能转移到另一个领域的某种角色所需的技能。

如果您担心在线保护您的隐私,您可以做些小事。有Instagram等工具,您可以选择谁可以看到最新帖子。您也可以选择私密邮寄。在Twitter上,您可以将推文作为“公共”或“私人”。在Facebook上,您还可以限制谁看到帖子并控制您的时间表。这意味着您可以在社交媒体上处于活动状态,以后解决您的选择,并根据需要提供您的工作或技能。

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阿特伍德泰特书社:万圣节

Have you ever wondered what a team of publishing recruitment specialists like to read in their down time? Curious about our favourite books growing up? Welcome to the Atwood Tate Book Club, where we reveal what books have a special place on our shelves! For this entry, we peek under the bed and around darkened corners with our favourite Halloween appropriate reads.

Anna Slevin,Temps&Freelancers管理员

绅士和球员由Joanne Harris。

心理惊悚片,真的加剧了一所男孩学校的紧张气氛,由一位前老师(以下简称Chocolatfame) with two narrators and two time periods as a former tragedy comes back to haunt the school… Honestly one of the most disconcerting reads as hindsight and ignorance confuse the reader as the disturbing mystery plays out.

噩梦经过Malorie Blackman

Short stories that show schoolchild nightmares that ultimately reach a conclusion as the reality of a train crash hits home. Memorable a decade later! Dreamscapes are the perfect landscape for awful situations with terrible images that stay with you…

Charlotte Tope, Publishing Recruitment Consultant

The Virago Book of Ghost Stories volume ll

It’s not in print anymore so you’ll have to do a bit of searching to get a second hand copy, but a collection of haunting tales all written by women. I recommend黑色狗佩内洛普活泼。你得在这一行之间读!!

福伊琼斯,出版招聘顾问

穿黑色衣服的女人由苏珊山

黑色的女人是我在完成学校后读过的第一个恐怖书,甚至我不能把它放在下来,因为它是如此可怕!我只在晚上读到它,这可能是一个坏主意,当电影出来时,我相信我的朋友在看电影前看着它。如果您正在寻找一个令人冷酷的读,我会推荐黑色的女人。

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热门座位的管理员:Anna Slevin

If you could write ‘THE book’ on something, the definitive how-to guide on any subject, which topic would you choose?

这也是我的一个真实事实,但我写了6,000个关于肉桂的字而不是学位我的学位!这不是明确的,所以我有一天我很想回去。(当时肉桂或咖啡之间是一种选择,但我不想最终讨厌咖啡!)

What three books changed your life?

Tamora Pierce首次测试

Where a girl didn’t have to pretend to be a boy to do what she wanted! (Tamora Pierce started in the eighties and is having a revival at the moment) It didn’t so much change my life as shape it from the start because my mum read it to me when I was about six I think.

Corfu Trilogy by Gerald Durrell

(略微作弊我知道,但我只拿起它,因为它太厚了!)这本自传融合了事实和讲故事,在我下车并写下关于肉桂,并以后学习创造性的非小说。它已被调整为几种不同于最后的电视制作。它显示我,现实生活可以像对一切都适用的小说和想象力一样有趣。甚至是slugs。

Banana Yoshimoto的厨房

我经常给人们留下这样的印象:我只读了较长的书或是漫无目的的系列书,这并不是完全正确的,因为这本书。英国货架上的外国文学翻译量是最低的——这是犯罪的。厨房是两部日本作家的中篇小说,在我当地的图书馆里,它以某种方式被主流化为英语。中篇小说往往被低估或低估,不幸的是,它们的成本几乎与更长的平装书一样。但有些故事应该是一定长度的。有些故事需要一定的风格,一定的节奏。有些故事是具体的、个别的和特别的。但要引起共鸣。我现在积极寻找较短的小说和翻译。

如果您有机会从任何书籍/漫画人物中拥有一个超级大国,您会有什么?

Walking between worlds. It’s something of a theme in Diana Wynne Jones from her nine-lived enchanters with the title Chrestomanci to Howl of the Moving Castle fame (the film is very different! In the book he’s actually Howell Jenkins from Wales in our world) and inHomeward Bounders在梅林阴谋中,有许多地球的混乱…

The way it can mean so many different things even to one author strikes me as something special. It normally makes the character appreciate the world they come from or find one they prefer! I like the idea of seeing how different societies function and being able to choose for myself, much like a good book…

Bonus Question

Who would you invite (and why) to your fantasy literary dinner party?

There’s a saying: “never meet your heroes” and a lot of the best characters can be very obnoxious… I’m actually readingThe Immortal Dinner目前在外观上的凯西和Wordsworth,但Wordsworth听起来像是一个非常困难的客人!

你邀请角色或作者吗?他们会吃什么?鲍勃迪伦计数是否赢得了诺贝尔奖?如果这是一个幻想文学晚宴,我会邀请我的父亲和鲍勃迪伦互相交谈,因为我的父亲会喜欢这个,威廉莫里斯;我会邀请我的妈妈和玛格丽特拖把,因为她向她介绍了她,而埃里克运动摇妇女;我会悄悄地溜出后门,并以后作为一个党的父母问我的父母。我不知道是谁会制作食物。我的父母向我介绍了一个我永远不能感谢他们的文学,所以我想我宁愿他们抓住机会,我知道我不会后悔,促进是勇敢的更好部分。

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行业聚光灯:营销和宣传

Welcome to Atwood Tate’s industry spotlight series, where we go behind the scenes of each of our recruitment desks to give you the scoop on working with Atwood Tate. This week, Olivia returns, focusing on Marketing and Publicity roles.

营销策略形象

营销

出版业的营销人员是做什么的?

营销人员负责将出版商的产品或服务促进其目标受众,无论是对个人消费者(B2C)还是其他企业(B2B)。营销可以广泛地分为传统(例如,打印广告,通讯,传单,小册子)和数字(例如社交媒体,电子邮件,网站,付费搜索,SEO)。出版中的大多数营销角色组合了这两个或者是数字集中的,所以建议使您的数字技能保持最新。

营销人员有许多不同的渠道和techniques at their disposal and roles will vary depending on the nature of the product or service and target audience. For example, if you are marketing books to teachers you are likely to produce a lot of visually appealing marketing collateral and do a lot of direct mail campaigns. On the other hand, if you are marketing a medical journal to doctors you will likely target them with intellectually stimulating email campaigns.

Do you need a marketing qualification to work in marketing?

绝对不。这是雇主可能会发现所需的东西,但很多人在入场级别的角色开始并从那里积聚。Some people choose a qualification once they’ve built up some experience and decided on an area to specialise in. The Chartered Institute of Marketing (CIM) and Institute of Direct and Digital Marketing (IDM) both provide qualifications which can be studied for alongside a full-time job. Your employer may even cover the cost of the course.

营销工作能带我去哪里?

市场营销是伟大的,因为你发展的技能和知识是非常可转让的,将是如此多的雇主和不同行业的有用。出版业中有大量的市场营销角色。有些人在职业生涯的大部分时间里选择留在一个出版领域,而另一些人则在不同的行业流动,这是可能的,特别是如果你有特定的技能或专业需求很高的话。

As there are so many marketing roles there are lots of opportunities for career progression and chances to move into management positions or very specialised roles.

publicist author interview

宣传/公关

出版界的公关人员是干什么的?

公共专家负责与作者管理关系并处理其代理人。他们的工作是在印刷,广播和在线媒体中获得书籍的新闻报道,因此预计它们将建立强烈的新闻关系。它们还负责与作者组织和参加作者的活动,例如书籍发布和签约,访谈,作者旅游和文学节日的出现。公共专家需要在出版地区的新趋势和发展中获悉,他们经常参加编辑会议,并为新收购提供投资。

Is PR all about parties and schmoozing with authors?

是的,您可能有机会与高调和名人作者合作。您也可以与新的和首次亮相作者合作,这可能就像令人兴奋和奖励一样。无论作者名单如何,都有很多努力工作和关系建设,以取得任何成功的活动。

Do you need a big network of media contacts?

最初不会。在初级职位上,你将协助公关经理进行宣传和一般行政管理。随着时间的推移,你将开始建立一个人际网络。如果你正在研究特定的标题,这可能会变得非常专业。例如,如果你与烹饪作者合作,你将与烹饪杂志和美食博客建立联系。

你需要什么技能才能成功地进行营销和宣传?

营销and publicity roles are closely linked and require similar skill sets. Anyone who wants to succeed in one of these roles needs superb communication and relationship building skills. They are busy jobs so excellent organisation skills are also essential. Creativity is also important. Some publishers work with small budgets, so you have to be innovative and resourceful to come up with new and inventive ideas. Keeping up to date with trends in the market is also key.

Marketers in particular often need to have strong copywriting skills and a good eye for detail. Photoshop and InDesign experience is a plus, especially if working in a collateral heavy role. Software skills are important as there are marketing programs you will be expected to use, such as CRM, email, social media, marketing automation software and analytics tools. There are a wealth of programs which do different things so it’s good if you can pick them up quickly. Video and audio content creation skills are increasingly desired in publishing, especially when working with online products.

如果您正在寻找营销或宣传工作get in touch with Olivia atOlivia@atwoodtate.co.uk

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B2B工作重点:子编辑器

在前一篇文章中,我们described different career paths available to B2B reporters. 本文探讨了子编辑/拷贝编辑在编辑过程中所起的重要作用!

Sub-editors / Copy-editors

为报纸杂志工作的副编辑通常被称为复制编辑器(or subs). Their role is to process the copy that will appear in their publication. They must ensure that it is accurate, free of mistakes, makes sense and reads well.

子编辑经常坐在生产团队中。他们没有写文章,但他们编辑他人的工作到“房间风格”并坚持用词计数。他们还编写头条新闻,立场,标题和摘要。他们的职责也可以包括铺设页面。

典型任务

  • 纠正拼写或语法/印刷错误
  • writing headlines, abstracts and captions
  • 检查文章的准确性和发现潜在的法律问题
  • 切割或编辑副本以适合页面
  • liaising with reporters and editors
  • 铺设页面

子编辑需要细致并准备如有必要的方式编辑。它们通常比狡猾的手在诱人的故事中转向物品。他们需要非常有组织和能够努力紧张截止日期。

Many sub-editors trained as journalists before moving on to this position. Unfortunately a lot of publishers outsourced their sub-editing/production function in the last decade and journalists and editors often have to fill in for sub-editors as they don’t have the in-house staff required. And the line is sometimes very thin between these positions.

职业路线

全国记者培训委员会(NCTJ),全国记者(NUJ),编辑协会和出版培训中心通过远程学习提供初步认可的资格或复制编辑课程。还考虑了具有相关资格的毕业生,例如英语,媒体或出版学位。子编辑器的职业道路包括被促进到高级和潜在的子编辑器或生产编辑器。它们的主要作用是监督子编辑团队并监督整个生产过程,确保杂志按时交付并安排。

下周,我们将进入迷人的市场记者世界!

我们的职业建议是帮助您求职的yaboLOL电竞吗?通过我们的社交媒体渠道让我们了解!

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热门座位的管理员:Cheryl O'Garro

  • Who would you invite (and why) to your fantasy literary dinner party?

梅格·卡伯特从我十几岁开始就一直是我最喜欢的作家之一,所以她是不可谈判的。理查德·布林斯利·谢里丹和简·奥斯汀因为他们对智慧、讽刺和人类状况的耳朵都是非常棒的。我认为如果他们三人聚在一起,由此产生的文学努力将是一部杰作。我只是为了伟大的公司!

  • 如果您可以写现在存在的任何书籍,那将是什么?

你有多长时间?!在我脑顶的顶部,我不得不说哈利波特(因为明显的原因)或北极光(他的黑暗材料三部曲中的第一个。)那些对我来说都真的把你吸引到了他们的世界并让你的想象力really flow in a way that isn’t often possible outside of fantasy novels. I first read them when I was 7 and 10 respectively, and I would count both among my favourite books.

  • 过去一年中的亮点是什么?

The examiner telling me that my Masters’ thesis on the psycho-social benefits of hyper-engagement (a term I coined describing the adoption of arts consumption as a personality trait) had a strong and original voice and warranted elaboration. Who am I to decline that kind of professional and academic validation?! That is closely followed by my graduation ceremony in January.

  • 如果您有机会从任何书籍/漫画人物中拥有一个超级大国,您会有什么?

现在它必须是快速掌握 - 以巨大速度移动的能力将是如此有用,对旅行和完成任务是如此。我仍然有24小时的时间,但可以适合这么多!

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Byte the Book | Buzz Words: How Can You Build a Community Around Your Content

Last night I attendedByte the Book在营销和建立周围的社区的活动,由书套赞助。作为阿特伍德泰特的社交媒体协调员,我发现行业领导者的谈话和影响者真的很有趣。

我们聚集在圣巴纳斯之家(一个非营利的私人成员俱乐部的教堂里),这是一个非洲人的俱乐部,如果非常规地点,这是一个美丽的。我不久之前买的葡萄酒必须迅速完成,因为我们无法将酒精带入教堂。当我坐在一个坚硬的木制线上时,我用教堂的形象起草了一条推文,我立即在被告知悬挂在改变中的十字架后,我立即删除,实际上是受版权保护的。

教堂和完整的观众等待讨论开始

Chapel Sans Crucifix

At any other panel talk, the audience being glued to their phones throughout would be considered rude. At a digital marketing discussion, it’s encouraged, with live updates from the #BytetheBook hashtag projected on to the screen behind the speakers.

来自小组成员的数字营销技巧

Lysanne Currie, a journalist and digital strategist, chaired the discussion. She began by asking Laura Lindsay, Director of Global Communications at Lonely Planet, about the community of travellers Lonely Planet has built online and offline. Lindsay recounts how Lonely Planet started its online community in the 1990s by sharing letters from their readers. They were one of the first brands on Twitter, and built their following by sharing content from their community of travellers, not just sharing marketing materials. Building an online community, she says, is no different to building a ‘real world’ community.

儿童作者桥墩Torday在这些读者是儿童时,直接与读者直接连接的障碍,所以他将自己融入了父母,图书馆员和教师的独特社区。这些是购买儿童书籍的守门人和人。他还讨论了不同平台上的内容之间的差异。他说,Twitter非常适合对话。Instagram是最好的矫正讲故事。

Leena Normyton,Youtuber和老式书籍的社交媒体制作人建议观众选择为您选择哪些平台,而不是担心使用每个平台。她注意到与不同媒体接合的不同人口统计数据 - 例如播客往往比YouTube视频略高于较大的男性观众。她还强调将您的在线观众视为真实的人,不仅是观众或用户。

The panellists agree that the key to a great social media presence is to be consistent and to be genuine. Have a schedule for uploading content and show who you are as a person, rather than just marketing your book. Try new things and experiment, see what works for you and it’s okay to stop if it’s not working.

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Best Book and Publishing-Related Podcasts

当我没有在上班途中听一个有声读物时,我喜欢听播客 - 特别是关于书籍和出版的播客!音频扇区正在增长,无论是通过声音,科波还是谷歌游戏等的AudioBook服务,或通过播客的兴起,都没有秘密。以下是我最喜欢的一本书和与发布相关的侦听:

1)主要点亮

来自亚历克斯阅读,rai和derek Owusu的每周书籍和流行文化播客。针对千禧一代的观众,这是一个有趣和无障碍的播客,促进阅读作为每个人享受的东西。它再次阅读凉爽,讨论旁边的电影和电视。

You can find them on Twitter@MostlyLit

2)出版中的少数民族

本出版业界博士巡航来自Jenn Baker采访了出版专业人员以及与行业相关的作者以及其他关于在书籍出版中的多样性(或缺乏)的其他人。

你可以在这里找到它们:http://minoritiesinpublishing.tumblr.com/

3) BBC Radio 4 Books and Authors

BBC Radio 4举办了许多高质量的书籍播客,包括与高调的访谈作者和公众人物。它倾向于关注更多的文学小说。HarriettGilbert主持一个很好的阅读,在那里她讨论了人们最喜欢的书籍。最近的剧集是Ruby Tandoh,Nicola Sturgeon和Stephen Fry。另请参阅收音机4的其他播客 - 书夹和短篇小说,特别值得倾听。

下载此处的书籍和作者:http://www.bbc.co.uk/programmes/p02nrsfl/episodes/downloads

4) Guardian Books

与第四台播客的语气类似,《卫报》的版本是克莱尔·阿密斯特德、理查德·利亚和辛凯恩每周举办的一场节目,采访和讨论最新的图书趋势和主题。最近的一集报道了LGBT必须阅读和海伦邓莫尔的遗孀科斯塔奖。

Find all episodes here:https://www.theguardian.com/books/series/books.

5)时间文学补充 - 自由,书籍,鲜花和月亮

This weekly podcast from the TLS takes its name from the Oscar Wilde quotation, ‘With freedom, books, flowers, and the moon, who could not be happy?’ Stig Abell, Thea Lenarduzzi and Lucy Dallas are joined by special guests and discuss articles from the week’s edition of the magazine, covering literature and related topics, including politics, culture, language and history.

All episodes are on their website and can be found here:https://www.the-tls.co.uk/podcast-freedom-books-flowers-moon/

6) 图书暴动

图书暴动很值得一听,因为他们可以轻松地讨论与书籍有关的新闻。美国有一个明显的偏见,但任何一个全球出版商都希望跟上《池塘边世界》的发展。

在书籍骚乱网站上找到它(当你在那里时,它也值得看一下那里的其他内容!):https://bookriot.com/listen/shows/thepodcast/

Let us know in the comments or on social media what you’ve been listening to recently!

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问答Round Up

上周是出版商协会的#workinpublishing周!我们做了一个问答Twitter- 如果你错过了,你可以在这里赶上。

问:在招聘入境级出版工作时,招聘人员在CV和求职信中寻找什么样的招聘人员?

办公/管理经验是有用的在薄熙来ard, as are work experience, internships or temp roles in publishing houses! A well written, clear and concise cover letter will also get you a long way.

问:您认为像文学事件和贸易展等活动是多么重要?

答:了解行业事件的人可以真正有用,特别是因为你可以为不同的角色和部门感到感受!话虽如此,这不是强制性的,所以如果你不住在伦敦,你不能轻易地参加活动,别担心!

问:When considering a job offer, it’s not just about salary. What else should candidates be thinking about?

- 答:考虑对您的重要性 - 通勤时间,灵活的工作机会,培训/专业发展和公司福利!

问:有哪些最理想的额外工具?

答:这取决于角色!但是,像诺维贵人一样的技能,社交媒体,普通管理员/数据库体验对许多发布工作都很有用。

问:我有很多与独立酒吧的志愿者体验,我开始寻找我的第一次出版工作。你会说我的下一步应该是什么?

答:听起来您应该开始申请入门级角色!您也是一个伟大的季度候选人,有时可能导致长期的角色。

问:申请工作时,我如何让自己从数百名毕业生中脱颖而出?

A: Make your cover letter stand out by talking about your work experience, any temp roles, admin experience, and extracurricular interests which give you transferable skills!

问:是否难以发布的进入级别发布角色?自从我毕业以来,我觉得自己没有见过很多东西。

A: Entry-level roles are VERY competitive so get filled quickly, but a great way to get your foot in the door is through temping! Register with us for temping opportunities and we may be able to help.

问:What are the most in demand roles in publishing?

A: Most people want to work in editorial, but publishers are always looking for Commissioning Editors and Production Controllers!

问:你写一个好的简历是什么?

答:清晰简洁,使用子弹点,并在顶部放置最相关的经验!请不要长段!有关更多提示,请参阅我们的博文here

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Beanstalk和阅读事项已加入势力!

我们很高兴听到我们在过去7年的支持的Beanstalk现在已经与另一种识字慈善合并,阅读事项。这将使他们能够支持更多的孩子和年轻人,并帮助他们实现2020年与30,000名儿童一起使用的愿景。

The aim of the charity is to help children from disadvantaged backgrounds gain confidence in reading. Beanstalk provides 1-1 reading support to children in primary schools and early years, Reading Matters covers secondary schools so this is a great combination.

In 2016-17 Reading Matters helped 6,497 children and young people while Beanstalk worked with 11,000 children over the same period.

关于beanstalk.

  • 豆茎是一个全国性的慈善机构,它为那些努力阅读的孩子提供一对一的识字支持。
  • 慈善机构招募,列车并支持志愿者在小学提供一对一的扫盲支持。
    Beanstalk培训的阅读助手改变了他们支持的孩子的生命,将它们转化为自信,充满激情和读者。
  • In the last school year the charity helped over 11,000 children across England, in over 1,400 schools, with the help of over 3,000 reading helpers, ensuring children have the skills and confidence to reach their true potential.
  • 到2020-21 Beanstalk旨在帮助每年30,000名儿童,8,000名志愿者。

About Reading Matters

  • Reading Matters is a registered charity and not-for-profit social enterprise which began in 1997. Since then, the charity has supported tens of thousands of young people.
  • In 2016/17, Reading Matters supported 6,497 children and young people and on average increased reading ages by 13 months in just 10 weeks.
  • The charity runs a range of programmes: Reading Mentors, Reading Leaders, Reading Families and Reading Teams. They provide schools with a resource box of reading materials that will engage and encourage reluctant readers.
  • 阅读重要的社会使命是通过成为自信和热情的读者来帮助孩子,年轻人和成年人达到潜力。

更多信息:

www.beanstalkcharity.org.uk

and check out the Bookseller article:https://www.thebookseller.com/news/beanstalk-and-reading-matters-merge-664681

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