SYP Practical Workshops: How to be a BookTuber
On Monday evening our Administrator and Social Media CoordinatorEllie很幸运能够参加年轻出版商（SYP）实际研讨会的第一个社会。主题是：
How to be Booktuber.
车间新一年度系列研讨会occurring once a month, about a different topic each month. For a full list of the upcoming workshops and how to apply to take part in one take a look at the SYP’s page这里。
Leena曾当过创造性的生产商for Pan Macmillan, running theirBookBreakseries on YouTube, and currently works for the Telegraph. She has been a Booktuber for 7 years and was happy to share some tips and practical advice about starting a BookTube channel.
Held at Hachette, the evening consisted of a lot of laughter, discussions and a task of pitching a YouTube video around a certain book.
Here are our three top tips we took from the event:
Affiliate links on YouTube channels
Affiliate links are links to website and booksellers online where viewers of YouTube videos can purchase any of the products, in this case books, discussed within the video. Not only are these links great for promoting books but they’re also fantastic for monitoring how many and what type of books are being bought by the audience. Through this information a Booktuber can monitor the tastes of their audience and adapt to suit them, as well as prove that BookTube sells books!
YouTube & Google Analytics
Views are not everything…no, really! On YouTube when you post a video you can go to the Creator Studio and view your analytics for your channel and each individual video. Whilst getting 1000 views on a video would be fantastic, it’s better if the watch time of the video (the average length of time a person spent viewing the video) is higher or equal to the length of the video. If you have 1000 views, but the viewers only spent an average of 30 seconds watching a 4 minute video, this actually shows that this video wasn’t as successful as you thought. If a video has only 100 views but was watched for the entirety of its length this was a more successful video.
Tone & Topic
A strong point to take away from this workshop was the need for a consistent tone and topic across所有社交媒体channels within business. If a business has a Twitter, Instagram, newsletter etc, when building a new YouTube channel you need to build a channel that matches the established social media in tone and topic. It would be jarring to create fun, bright videos about different topics if the company’s other social media is very serious and focused solely on one topic.
有关更多信息，工作坊务必遵循Twitter上的SYP@SYP_UKand also follow the official hashtag for the workshops: #SYPpubskills